Smashing creative, but will it work?

I can picture the brief in my head:

“Now let’s talk target market. The client wants males 18-25, but we all know those wankers can’t be reasoned with. So what we really want is a campaign that appeals to the finely-tuned aesthetic of the European Art Directors who frequent Ads of The World and other industry blogs. Give them beauty! Give them truth! Give them… ENVY!!!”

And so this smashing little campaign was born.

Gorgeous stuff. But will it make a difference? To the careers of the creative team, certainly. To the client, it will at least get their name out there. But to the behaviour of drunk drivers?

I am skeptical. Very artistic, though.

One more after the jump.

Comments

Smashing indeed and very European.

And this campaign is for the target group with less money :-)
http://osocio.org/message/drunk_driving_ads_that_arent_creatively_impaired/

Good afternoon, Tom

And what do you think of this notice:

http://www.facebook.com/photo.php?fbid=1749966038459&set=a.1749961278340.99113.1518102941

Translation: Cars in the hands of whoever runs.

Thanks.