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Smashing creative, but will it work?

Posted by Tom Megginson | 20-12-2010 21:25 | Category: Road safety

I can picture the brief in my head:

“Now let’s talk target market. The client wants males 18-25, but we all know those wankers can’t be reasoned with. So what we really want is a campaign that appeals to the finely-tuned aesthetic of the European Art Directors who frequent Ads of The World and other industry blogs. Give them beauty! Give them truth! Give them… ENVY!!!”

And so this smashing little campaign was born.


Gorgeous stuff. But will it make a difference? To the careers of the creative team, certainly. To the client, it will at least get their name out there. But to the behaviour of drunk drivers?


I am skeptical. Very artistic, though.

One more after the jump.


JWT London, UK
Ads of The World


Comments about Smashing creative, but will it work?

Smashing indeed and very European.

And this campaign is for the target group with less money :-)

Posted by Marc | 20-12-2010 21:45

Comments about Smashing creative, but will it work?

Good afternoon, Tom

And what do you think of this notice:


Translation: Cars in the hands of whoever runs.


Posted by Hurmus | 17-01-2011 19:47

My comment


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