Onstuimig

Smoke-Freestyle: Twitter Rap Competition

Posted by Meena Kadri | 30-09-2010 06:08 | Category: Health



Engaging New Zealand youth to co-create positive health messages – The TwitSpit competition by Smoking: Not Our Future tapped into popular culture, social media and creative expression. Twitspit provided an avenue for youth to freestyle/rap their smokefree attitude via Twitter. The 140-character constraint was reduced even further by the requirement to include the #twitspit hashtag. Judging was done by local hip-hop legend MC Juse1 who also created the graffiti artwork which branded the competition.


Winning tweet:
@ohhhSunday! You’re killing yourself but it doesn’t end there/because it also affects all the people that care #twitspit

Highlights:
@DropNutsDean No more banter, Listen to this stanza/If we lose the battle against tobacco, we will lose the war against cancer #twispit
@geekyORANGEfool: pull out that smoke and will anybody kiss you? cause when you start smoking your love life’s gonna be an issue #twitspit


Advertiser:
Smoking: Not Our Future
Agency:
Transmit Media-Creative







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)