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Smoke-Freestyle: Twitter Rap Competition

Posted by Meena Kadri | 30-09-2010 06:08 | Category: Health

Engaging New Zealand youth to co-create positive health messages – The TwitSpit competition by Smoking: Not Our Future tapped into popular culture, social media and creative expression. Twitspit provided an avenue for youth to freestyle/rap their smokefree attitude via Twitter. The 140-character constraint was reduced even further by the requirement to include the #twitspit hashtag. Judging was done by local hip-hop legend MC Juse1 who also created the graffiti artwork which branded the competition.

Winning tweet:
@ohhhSunday! You’re killing yourself but it doesn’t end there/because it also affects all the people that care #twitspit

Highlights:
@DropNutsDean No more banter, Listen to this stanza/If we lose the battle against tobacco, we will lose the war against cancer #twispit
@geekyORANGEfool: pull out that smoke and will anybody kiss you? cause when you start smoking your love life’s gonna be an issue #twitspit

Advertiser:
Smoking: Not Our Future
Agency:
Transmit Media-Creative

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.