The best of non-profit advertising and marketing for social causes

Smokescreen Uses Alternate Reality Game Format

Posted by Liz Losh | 10-11-2009 20:32 | Category: Education

Smokescreen is an alternate reality game that is “not promoting a product or show,” because “its goal is to illustrate the threats, dangers and opportunities of life online” by drawing players from a younger demographic into short fifteen-minute missions that demonstrate risks to privacy and security of the Internet. Designers at Six to Start explain the game’s formula here, where player comments also discuss how visitors to the site eventually get drawn into “uncomfortable decisions.”

Agency:
Six to Start

Share on Tumblr

Print this article

Send this article to a friend

Comments

I love ARGs and I really want to play this game, but I can’t get the site to load. Is it still up?

Posted by Tiara | 10-11-2009 21:38

its goal is to illustrate the threats, dangers and opportunities of life online” by drawing players from a younger demographic Net life science

Posted by jack | 14-11-2009 09:14

Some rights reserved 2005-2012 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Interview: Kathryn Bolkovac - The Whistleblower - One Woman’s Fight for Justice

Human trafficking – it is the new slave trade, an action many of us thought be extinct after the US Civil War. But it is worse than ever, not least because many of the victims hand themselves over to get out of economic and political peril. They want to…

Making A Do-Ference at The Design Ethos Conference 2012

I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the Osocio archive: For thousands of people this is the size of their home

See this post from the Osocio archive

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.