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Smokescreen Uses Alternate Reality Game Format

Posted by Liz Losh | 10-11-2009 20:32 | Category: Education

Smokescreen is an alternate reality game that is “not promoting a product or show,” because “its goal is to illustrate the threats, dangers and opportunities of life online” by drawing players from a younger demographic into short fifteen-minute missions that demonstrate risks to privacy and security of the Internet. Designers at Six to Start explain the game’s formula here, where player comments also discuss how visitors to the site eventually get drawn into “uncomfortable decisions.”

Agency:
Six to Start

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Comments

I love ARGs and I really want to play this game, but I can’t get the site to load. Is it still up?

Posted by Tiara | 10-11-2009 21:38

its goal is to illustrate the threats, dangers and opportunities of life online” by drawing players from a younger demographic Net life science

Posted by jack | 14-11-2009 09:14

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.