Smoking billboard in Sioux Falls

The Sioux Falls fire department wasn’t very pleased with this billboard promoting WhyImAlive.com.
For two days, drivers who passed the smoking billboard, honked and cranked their necks to get a better look at the board everyone was talking about. The billboard for Avera Health was meant to draw attention for the importance of having an emergency medical plan for your family. It showed a woman sitting on a gurney in front of a terrible car crash, with one of the cars actually smoking behind her, that at least for two days, the smoke billowed off the photo into the sky, thanks to a hidden smoke machine behind the board.
It also drew an unintended consequence. It got the attention of the fire department, who, after two days of smoke, decided to shut it down. The campaign continues, without smoke.

A recent statistic from the Journal of American College of Surgeons in August reports that “Trauma” is now the leading cause of death by people under 45 in America. At the campaign website visitors can read stories about saved lives.

The Why I’m Alive website:

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