Smoking kills more

Smoking kills more people than Adolf Hitler and Bin Laden ever did. That is the key message in this anti-smoking campaign from Brazil: Cigarro Mata Mais (Smoking kills more). Cigarettes are used as the medium to create both non-moving and moving images.
The campaign not only contains 2 print ads and a video, the ‘art against smoking’ was also done live last months in São Paulo Brazil. See the video below.
Cigarro Mata Mais is funded by Unimed, the Brazilian insurance company.
More images from the live action at Flickr.

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Comments

Genial!!!

Last time i checked you have to die somehow might as well try everything.
Is it coincidence that soon after phillip morris stopped funding BILLIONS per year to the cancer society that they said smoking causes cancer?