The best of non-profit advertising and marketing for social causes

Smoking kills more

Posted by Marc | 18-05-2008 21:31 | Category: Health

Smoking kills more people than Adolf Hitler and Bin Laden ever did. That is the key message in this anti-smoking campaign from Brazil: Cigarro Mata Mais (Smoking kills more). Cigarettes are used as the medium to create both non-moving and moving images.
The campaign not only contains 2 print ads and a video, the ‘art against smoking’ was also done live last months in São Paulo Brazil. See the video below.
Cigarro Mata Mais is funded by Unimed, the Brazilian insurance company.
More images from the live action at Flickr.

Advertiser:
Cigarro Mata Mais / Smoking kills more
Agency:
F/Nazca Saatchi & Saatchi
Source:
Josh Spear

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Comments

Genial!!!

Posted by Naty | 20-06-2008 21:52

Last time i checked you have to die somehow might as well try everything.
Is it coincidence that soon after phillip morris stopped funding BILLIONS per year to the cancer society that they said smoking causes cancer?

Posted by Anonymous | 23-06-2008 18:25

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.