Too many people still park in parking spaces reserved for disabled drivers. The Brussels Equal Rights Organisation wanted to give handicapped people a voice and send a clear message to stop this antisocial behaviour.
The action created a shock effect: people who parked in a space reserved for disabled drivers felt ‘caught’ in the act and became more conscious of the problem. In the future they’ll think twice before parking illegally. Moreover, via this ticket the disabled drivers became spokesmen for their own situation; they could actively do something about their problem.
This action received big exposure in media like TV and press. It helped draw the attention of a large audience. People talked about what they saw in the streets or in the press (word of mouth), which positively influenced the public’s opinion and attitude.
Agency LG&F, Brussels