Osocio NL

So I choose

Posted by Marc van Gurp | 13-07-2006 18:03 | Category: Ableism, Government, Human rights, Road safety



parking ticket


Too many people still park in parking spaces reserved for disabled drivers. The Brussels Equal Rights Organisation wanted to give handicapped people a voice and send a clear message to stop this antisocial behaviour.
The action created a shock effect: people who parked in a space reserved for disabled drivers felt ‘caught’ in the act and became more conscious of the problem. In the future they’ll think twice before parking illegally. Moreover, via this ticket the disabled drivers became spokesmen for their own situation; they could actively do something about their problem.


This action received big exposure in media like TV and press. It helped draw the attention of a large audience. People talked about what they saw in the streets or in the press (word of mouth), which positively influenced the public’s opinion and attitude.
Agency LG&F, Brussels
(via via)

parking ticket


Advertiser:
Gelijkekansen.be







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)