The best of non-profit advertising and marketing for social causes

Social-consciousness Meets Style-consciousness

Social-consciousness Meets Style-consciousness

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Oxfam International has been given a bold, typocentric makeover by Barcelona’s Hey Studio which is expected to resonate with a young Spanish audience.  Oxfam pursues education, disaster management and health initiatives alongside advocacy and policy research to ensure sustainable development in combating poverty and injustice. The new look highlights issues through confronting icon-typographic mash-ups applied to a vividly coloured range of products from posters to pencils.

Colourful, cause-related and compelling.

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Advertiser:
Oxfam
Agency:
Hey Studio
Source:
PSFK

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