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Social marketing is about emotions, this Save the Children advert isn’t

Social marketing is about emotions, this Save the Children advert isn’t

Save the Children Steven Hawkins

New Save the Children ad featuring Steven Hawkins. A conversation in our virtual office between me and Reuben Turner. We don’t think it is as strong as recent work from Save the Children such as ‘First Day’ – in fact it feels contrived. The thing for me is that I don’t feel anything while watching. It is an amateur slideshow with a computer voice.

What to say more? Too bad, because I love the work from Save the Children. And because the children in Syria deserve better.

Advertiser:
Save the Children

Founder of Osocio. It all started with collecting election posters in 1973. And that’s never stopped. Read more.

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