Social ads on The Intercontinental Advertising Cup 2009 in Sarajevo

The third edition of The Intercontinental Advertising Cup took place last week in Sarajevo, Bosnia. The Cup was planned in Pattaya, Thailand. But due to political unrest in Thailand, the jury had to move to Sarajevo. The main purpose of The Cup is awarding local creativity (‘genius loci’). The Cup has a special category for social campaigns – Best of Social Engagements.

The Cup in Best of Social Engagements went to ‘Gigas de recuerdos / Gigabytes of memory’ by Tiempo BBDO from Spain for AFAL, the Association of Relatives of Alzheimer’s Sufferers. The ‘Khede Kasra’ campaign by Leo Burnett Beirut for a women empowerment programme in Lebanon won The Cup for the Best Use of Local Culture. The jury agreed that this campaign not only used the local culture but also tried to change it. The ‘Dirty Water Vending Machine’ by Casanova Pendrill for the UNISEF’s Tap Project won The Cup for the Best Strategy. Watch the campaign video below:

I’d like to mention two other campaigns nominated for The Cup, Osocio wrote about:
- The ‘Invisible Man’ campaign by Euro RSCG for fiftyfifty, the homeless magazine in Düsseldorf.
- The ‘House of Cards’ video by Leo Burnett London.
And I loved another nominee - ‘ZDF Parlameter’, a great web service created by ZDF. On this site, people can track how members of the German Bundestag voted on topics discussed in the parliament.

The Grand Cup went to the interactive ‘Love Distance’ campaign for Sagami condoms by GT Inc Tokyo. You can find all The Cup 2009 in Sarajevo winners on the festival site.

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And for the ‘profit’ part see the coverage about the Cup at Marketingfacts (in Dutch):
http://tinyurl.com/ygutwq5