Social-consciousness Meets Style-consciousness
Posted by Meena Kadri | 25-07-2009 11:58 | Category: Activism, Design, Education, Health, Human rights, Poverty, Social aid, War & conflicts
Oxfam International has been given a bold, typocentric makeover by Barcelona’s Hey Studio which is expected to resonate with a young Spanish audience. Oxfam pursues education, disaster management and health initiatives alongside advocacy and policy research to ensure sustainable development in combating poverty and injustice. The new look highlights issues through confronting icon-typographic mash-ups applied to a vividly coloured range of products from posters to pencils.
Colourful, cause-related and compelling.
Advertiser:
Oxfam
Agency:
Hey Studio
Source:
PSFK
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