Osocio NL

Social marketing is about emotions, this Save the Children advert isn’t

Posted by Marc van Gurp | 16-03-2014 10:20 | Category: Human rights, Peace & Conflicts



Save the Children . Stephen Hawking: I'm Giving My Voice.

New Save the Children ad featuring Steven Hawkins. A conversation in our virtual office between me and Reuben Turner. We don’t think it is as strong as recent work from Save the Children such as ‘First Day’ – in fact it feels contrived. The thing for me is that I don’t feel anything while watching. It is an amateur slideshow with a computer voice.

What to say more? Too bad, because I love the work from Save the Children. And because the children in Syria deserve better.



Advertiser:
Save the Children







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