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Some people see children as grown up

Posted by Marc van Gurp | 8-02-2013 17:45 | Category: Abuse



Safernet Brasil: Some people see children as grown up

imageWe’ve seen it before, children portrayed as adults in anti abuse campaigns.
Maybe you remember Statutory rape, one of the most controversial campaigns from the last ten years.
That campaign went too far, it was too graphic.
(see the image left and the entire campaign here)

The new campaign from Safernet Brasil is more subtle. 
Interesting to compare the two campaigns.

Copy: “Some people see children as grown ups.
Help us stop child abuse. safernet.org.br”


Safernet Brasil: Some people see children as grown up

Safernet Brasil: Some people see children as grown up

Update:
Joe La Pompe has two other campaigns with the same theme:

image


Advertiser:
Safernet Brasil
Agency:
Propeg, Brazil
Additional credits:
Creative Directors: Ana Luisa Almeida, Mauricio Passarinho
Art Directors: Mauro Martins, Seiki Fabricio
Copywriter: Mauricio Oliveira
Retoucher: Cristian Girotto
Photographer: Quentin Curtat
MUA: Alexandra Hannoun
Additional credits: Vitor Barros
Source:
Ads of The World







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