We’ve seen it before, children portrayed as adults in anti abuse campaigns.
Maybe you remember Statutory rape, one of the most controversial campaigns from the last ten years.
That campaign went too far, it was too graphic.
(see the image left and the entire campaign here)
The new campaign from Safernet Brasil is more subtle.
Interesting to compare the two campaigns.
Copy: “Some people see children as grown ups.
Help us stop child abuse. safernet.org.br”
Joe La Pompe has two other campaigns with the same theme:
Creative Directors: Ana Luisa Almeida, Mauricio Passarinho
Art Directors: Mauro Martins, Seiki Fabricio
Copywriter: Mauricio Oliveira
Retoucher: Cristian Girotto
Photographer: Quentin Curtat
MUA: Alexandra Hannoun
Additional credits: Vitor Barros
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