The best of non-profit advertising and marketing for social causes

Some signs can’t be ignored

Posted by Marc | 16-01-2012 22:19 | Category: Road safety

This rude sign is placed in Israel. Agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv made it for media company JCDecaux.
Ignoring stop signs is the main cause of car accidents. The agency wanted drivers to pay more attention to them. They put up ads near junctions to resemble stop signs but with a twist, the hand in the sign was actually giving “the finger”.

Agency:
Agency Shalmor Avnon Amichay/Y&R Interactive Tel Aviv
Additional credits:
Chief Creative Officer: Tzur Golan
Executive Creative Director: Sagi Blumberg, Roy Cohen
Art Director: Shira Ronen
Copywriter: Ido Cohen

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