Onstuimig

SOS Atlantic Forest Foundation offers a recycled gift to São Paulo

Posted by Marc van Gurp | 6-02-2013 23:00 | Category: Environment



S.O.S Mata Atlântica - Reusing resources

Nice idea from S.O.S Mata Atlântica (SOS Atlantic Forest Foundation).
On São Paulo’s anniversary day, while companies were congratulating the city in the usual ways, the NGO launched its new ad printed on a reused newspaper. The title: “Reusing resources. That is our gift to the city of São Paulo”. The action was a partnership with Metro journal and the ads were delivered for free in different spots of the city.

Related Fundação SOS Mata Atlântica posts:
- What you hear is not a special effect
- Do you pee under the shower?
- Do you pee under the shower? (II)
- The devastation of one species devastates others
- Try zooming out for a broader look
- Bureaucracy kills nature II
- 15 millions trees
- I saw the trees that you cut
- The forest of the future



Advertiser:
Fundação SOS Mata Atlântica
Agency:
F/Nazca Saatchi & Saatchi
Additional credits:
Creative diretor: Fabio Fernandes, Theo Rocha
Head of art: João Linneu
Copywriter: Thiago Espeche
Art direction: Rodrigo Adam
Graphic production: Jomar Farias e André Fasanella
Account supervisor: Marcello Penna, Carmen Rodriguez e Rafael Franceschini
Planner: José Porto e Monica Bauer
Media: Lica Bueno e Adriana Roza







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)