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Sound Off For Justice

Posted by Marc | 24-05-2011 21:30 | Category: Government, Politics

We showed some nice examples last week with creative use of online video. In this post a new video with an interactive element.
The video is part of a campaign from UK from Sound Off For Justice.

The video is called ‘Access Denied’ and aims to draw attention to the UK governments proposed cuts to Legal Aid. It shows what the result of the cuts can be. The interactive element is that the viewer can unmute the man.
Sound Off For Justice aims to give the public the voice to say no to the proposals that will deprive deserving people in tough situation of the right fight their case.

Besides the ‘Access Denied’ vide the campaign contains print ads, a digital pin badge, 20 video portraits, social media and the campaign website.
On the campaign website visitors are asked to record a voicemail for Secretary of State for Justice Ken Clarke.

The video was made by Unity in collaboration with Short Form films and post-production studio Finish.

When the interactive part isn’t working properly try the video on the campaign website.

Advertiser:
Sound Off For Justice

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.