Sport can change everything. Just like crime and drugs.
It’s an mental thing, That’s why you see three identical images in this new campaign from Sported.
Sported is a charity that helps disadvantaged youths escape a world of drugs and crime by getting them involved in sport, putting them on the right path in life. It’s not about turning them into sports stars. It’s about giving them the life skills to take a positive step forward. To raise awareness of Sported’s work, they wanted to demonstrate the transformative power that sport has on these at-risk kids.
Chief Creative Officer: Lolly Thomson, Rob Doubal
Creative Director: Jamie Mietz, Sanjiv Mistry
Head of Art: Gary Todd
Art Director: Jamie Mietz, Michael Thomason, Carl Rapp
Copywriter: Sanjiv Mistry, Chloe Grindle
Project Manager: Jo Howes
Photographer: Joe Lang, Charlotte Wright
Planner: Johnny Kanagasooriam
Account Management: Saminder Khaneka, Sam Lewis, Nikki Soin, Russell Perry
Retoucher: Rob McDonald, Dave Callow