The best of non-profit advertising and marketing for social causes

Starved for Attention

Posted by Reuben Turner | 11-06-2010 09:38 | Category: Activism, Poverty, Developing World

Medecins Sans Frontieres (Doctors Without Borders) have launched a very intelligent, well-designed and professional international campaign on the subject of hunger. Their strategy is to explore beyond the stereotypes and preconceptions to tell the story of what it means to be hungry, and why so many people still are. To do so they are launching a series of multimedia documentaries using the incredible photography for which they are justifiably renowned.

Website Starved for Attention, and after the jump for the first of the films, on Youtube.

Advertiser:
Medecins Sans Frontieres
Agency:
Not known – please email if it's you.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Commander Chris Hadfield: Making space (and Canada) cool again

This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…

Strategy: Laughing Our Way to a Better World

Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the archive: The dirty face of “clean” energy

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.