The best of non-profit advertising and marketing for social causes

‘Stay Human’ seeks the nuance in the refugee debate

‘Stay Human’ seeks the nuance in the refugee debate

Stay Human is a new campaign from The Netherlands. It is a collaboration of many human rights and developing world aid organisations. There claim is that they are the missing voice in the refugee debate. They are not left or right, they operate in the center. It is the group that listen, think and have more questions than answers.

The result is a TV spot with only questions, and with the call to stay human. Which is a form of branding right away. Smart name!

The spot itself is a bit boring. Perhaps we have heard too much extremities and we have to get used again to the many shades of gray.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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