Social advertising and non-profit campaigns from around the globe

Stick with what you got

Posted by Marc | 10-05-2008 23:03 | Category: Environment

New phone, new chin, new nose. Why do we always want something better? British environmental community Do The Green Thing ask in this months video to stop upgrading your stuff all the time. We’re all guilty of buying things we crave but don’t really need. Just like the MacBook Air. Do you really need it?

And if you can’t resist the Macbook Air, get the Green Thing edition complete with 1.6Ghz Intel Core 2 Duo processor, 2GB memory, 80GB 4200 rpm PTA Hard Drive, 13.3 inch TFT LED widescreen display, external Fujitsi disc drive and eco pack featuring a CO2 widget, Green Thing desktop RSS feed and bicycle delivery, all for a exceptional price of £839. Buy it now.

Related ‘Do The Green Thing’ post: Do as penguins do, use body warmth

Advertiser:
Do The Green Thing

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that make me thing of the buy nothing day (http://infopub.blogspot.com/2006/11/journe-sans-achat-samedi-25-novembre.html)

Let’s brake capitalism, think more of your real needs

Posted by ipub | 13-05-2008 12:53

It’s one thing to advocate for “sticking with what you got” and recognizing your needs versus your wants, but does this message outweigh the means by which it is achieved? In the original Macbook Air ad, to start, there is no subliminal messaging. But, why even target Mac? What about the greedy, fuel-consuming vehicles that people so adamently continue to buy, despite escalating gas prices? What about the grotesque amount of packaging used for even the tiniest purchase? Think about what you need, think about how you’re getting it and then think about how you can go about achieving for “need” with minimal negative impact to our world.

Posted by Rachel | 22-05-2008 21:13