The best of non-profit advertising and marketing for social causes

Still the Most Shocking Second a Day

Still the Most Shocking Second a Day

The Most Shocking Second a Day video from Save the Children is one the most viewed campaigns about the war in Syria. Because it was so confrontational due to the storytelling technique use of parallel lives. It’s been viewed over 53 million times on YouTube and won a many advertising awards.

Agency Don’t Panic have produced a follow-up short film, bringing to life the plight of child refugees. And it’s very powerful and confrontating again. Not least too the strong acting.

Logically and unfortunately the end line remained the same. Which as Reuben said is a shame because it is the same as the well-known Amnesty campaign.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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