The best of non-profit advertising and marketing for social causes

Stop Before it Gets Ugly

Stop Before it Gets Ugly

Stop Before It Gets Ugly

Stop Before it Gets Ugly is Campaign made by JWT, Sydney, targeting young men aged 18 to 35 (fairly wide target group) who regularly go out drinking with their friends. They should be aware that to much alcohol consumption can change their behaviour. This campaign is asking to control the (short-term) effects of alcohol and not to quit drinking ..

Advertiser:
The New South Wales Government
Agency:
JWT Sydney
Additional credits:
Credits: Executive Creative Director: Simon Langley Creative Director: John Lam Creative Group Head: Laurie Geddes Executive Planning Director: Angela Morris Account Management: Anne Gibson, Rachel Wintle Producers: Amanda Slatyer (Broadcast), Rachel Townsend (Print) Director: Michael Spiccia (Good Oil Films) Photographer: Simon Harsent Media: Universal McCann Production: Good Oil Producers – Juliet Bishop (EP), Ben Scandrett-Smith (Producer) – See more here.

Belonging to the first generation of true Europeans, with roots almost covering the continent, I spread my life between Germany and Serbia. Read more
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