Stop the bullets
Posted by Marc | 6-01-2008 23:48 | Category: Media, Violence
Choice fm, a UK based radio station, takes their social responsibility towards their audience with this hardhitting film about gun crimes.
The radio stations concern is a rise in the number of young people carrying real or imitation firearms in an attempt to boost their image or from a mistaken idea about self-protection. Choice FM is working with the Notting Hill Carnival (an annual event which takes place in Notting Hill, London, England each August) to raise awareness in the areas that have high gun crime rates. They want to talk to those directly involved in a way they hope will make them listen and take positive action against gun crime.
The film is made by AMV BBDO and Therapy Films and was launched in august 2007 and was seen at national TV and cinema. The film shows the destructive force of a bullet, being shot in slow motion, through a number of iconic foodstuffs such as an egg, a glass of milk, a bottle of tomato ketchup, a bottle of mineral water, an apple and a watermelon. The camera used in the filming captures images at over 10,000 frames per second. It is the first time it’s been used for a British commercial.
See the Quicktime version here (via Ads of the World)
Advertiser:
Choice FM
Agency:
AMV BBDO, London, UK
Additional credits:
Creatives: Gary Walker, Huw Williams
Agency Producer: Yvonne Chalkley
Production Company: Therapy Films
Producers: Nicola Sims, Barry Hughes
Directors: Sean de Sparengo, Malcolm Venville
Directors of Photography: Stuart Graham, Max Malkin
Post-Production: The Mill
Editor: David Webb @ Final Cut
Sound Design: Parv Thind @ Wave
Camera: Phantom V9
Music: Casta Diva / Bellini
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