Osocio NL

Storefronts want you to come closer. But this time it’s a little different.

Posted by Marc van Gurp | 4-12-2013 21:30 | Category: Ableism



Pro Infirmis: Because who is perfect? Get closer.

Storefronts in Zurich, but just a little different than usual. Special mannequins with physical disabilities were stationed in the windows of the fashion stores modissa, WE Fashion, PKZ, Schild and Bernies. Mannequins missing an arm, sitting in a wheelchair and a malformed spine.
The figures are life-sized, three- dimensional representations of Miss Handicap 2010, Jasmin Rechsteiner, radio presenter Alex Oberholzer, track and field athlete Urs Kolly, blogger Nadja Schmid and actor Erwin Aljukic.

It is the scene from the new campaign from Swiss Pro Infirmis entitled “Because who is perfect? Get closer.” Designed to provoke reflection on the acceptance of people with disabilities. It was done yesterday Dec 3, the International Day of Persons with Disabilities.

Director Alain Gsponer shows the development of the campaign, from the measuring of the participants to the mannequins being displayed in the stores on Bahnhofstrasse:


Alain Gsponer is known from successful bear commercial for Pro Infirmis, which has now been viewed over four million times.

image

Shots from the Bahnhofstrasse:

Pro Infirmis: Because who is perfect? Get closer.

Pro Infirmis: Because who is perfect? Get closer.

Pro Infirmis: Because who is perfect? Get closer.


Advertiser:
Pro Infirmis
Agency:
Jung von Matt/Limmat
Additional credits:
Alexander Jaggy: Executive Creative Director; Daniel Serrano: Art Director
Mateo Sacchetti, Samuel Wicki: Text
Lukas Frischknecht: Graphic Design
Marco Dettling, Danijel Sljivo, Roman Meister: Consultants; Sarida Bossoni, Ilonka Galliard: Art Buying
Alexander Gligorijevic, Nicole Pauli: PR Consultants
Alain Gsponer: Film Director
Caro Büchel, Michael Kindermann, Pumpkin Film: Producers; Jonas Jaeggy: Camera
Dave Thomas Junior: Music
Tracks & Fields:Music Consultants
Keywords:
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