This is very smart print advertising from the City of Buenos Aires. Three stories of famous artists are used to tell about the importance of blood donation. In the story it is the place where the typography changes into color of blood. By giving blood levels went up again. With lots of beautiful art after the rescue.
It won’t surprise me if this idea is used more often. In this case it is very relevant, and beautiful too!
Via Ads of the World
Advertising Agency: the community, Miami, USA
Creative Directors: Joaquin Molla, Jose Molla, Ricky Vior
Copywriter: Federico Díaz
Art Director: Tomás Duhalde
Project Manager: Andrea Hernandez
Production Company: Daniel Gergely
Group Account Director: Sebastian Diaz