Storytelling: Choose A Different Ending

Great use of media at YouTube from the London Metropolitan Police. You choose the ending: “Take the knife” or “Don’t take the knife”.
When writing this post 199.000 choose for option one and 191.000 choose option two. For what it’s worth, I think most people choose both.
But there are more choices to make. Try it for yourself.

These storytelling video’s are part of a campaign partly aimed to promote a new website: droptheweapons.org. The website from the Metropolitan Police is made to show how real people can turn away from violent crime.

“Know when to say no. Picking up a gun or a knife always makes a situation worse never better.”

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Compelling and full of impact. I can imagine this being even more effective on a multi-media website where info, stills and audio come into play to provide the view with stats and facts. The messaging and interaction gel well around the communication of ‘choice’ - well thought out stuff. I wonder whether this would also work on environmental issues where individuals also make choices? Probably would not be as strong but could be interesting.

Rob Godden
The Rights Exposure Project

From the Osocio archive

See this campaign from the Osocio archive