The best of non-profit advertising and marketing for social causes

Straw

Straw

With health diseases being one the main causes of death in Portugal, a stealth campaign at several fast-food restaurants was put in action by replacing ordinary straws with special ones.

palhinha-fischer

The replacing straws were clogged, just like arteries, and with people trying to figure out what happened they ended up reading the message along the straw: “This is how your arteries end up with high cholesterol: clogged. Watch your diet. Health Ministry.”

Advertiser:
Health Ministry
Agency:
Fischer Portugal
Additional credits:
Creative Director: Diogo Mello
Copywriter: Sandro Porto
Art Director: Fabiano Bomfim
Account Manager: Luis Rodrigues

I am a Web Strategist at Fullsix, with 8 years of interactive and creative experience for global clients. Read more

1 Comment

  1. Francisco Costa 6 years ago

    simple low-cost idea with great impact!

Leave a reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

We use Cookies - By using this site or closing this you agree to our Cookies policy.
Accept Cookies
x