The best of non-profit advertising and marketing for social causes

Straw

Straw

With health diseases being one the main causes of death in Portugal, a stealth campaign at several fast-food restaurants was put in action by replacing ordinary straws with special ones.

palhinha-fischer

The replacing straws were clogged, just like arteries, and with people trying to figure out what happened they ended up reading the message along the straw: “This is how your arteries end up with high cholesterol: clogged. Watch your diet. Health Ministry.”

Advertiser:
Health Ministry
Agency:
Fischer Portugal
Additional credits:
Creative Director: Diogo Mello
Copywriter: Sandro Porto
Art Director: Fabiano Bomfim
Account Manager: Luis Rodrigues

I'm Head Of Social Media at Fullsix, with 10 years of interactive and creative experience for global clients. Read more
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