With health diseases being one the main causes of death in Portugal, a stealth campaign at several fast-food restaurants was put in action by replacing ordinary straws with special ones.
The replacing straws were clogged, just like arteries, and with people trying to figure out what happened they ended up reading the message along the straw: “This is how your arteries end up with high cholesterol: clogged. Watch your diet. Health Ministry.”
Creative Director: Diogo Mello
Copywriter: Sandro Porto
Art Director: Fabiano Bomfim
Account Manager: Luis Rodrigues