Osocio NL


Posted by Armando Alves | 3-06-2009 13:02 | Category: Health

With health diseases being one the main causes of death in Portugal, a stealth campaign at several fast-food restaurants was put in action by replacing ordinary straws with special ones.


The replacing straws were clogged, just like arteries, and with people trying to figure out what happened they ended up reading the message along the straw: “This is how your arteries end up with high cholesterol: clogged. Watch your diet. Health Ministry.”

Health Ministry
Fischer Portugal
Additional credits:
Creative Director: Diogo Mello
Copywriter: Sandro Porto
Art Director: Fabiano Bomfim
Account Manager: Luis Rodrigues


Comments about Straw

simple low-cost idea with great impact!

Posted by Francisco Costa | 3-06-2009 15:44

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more

Does Media Matter for International Development?

‘Does Media Matter for International Development?’ is a rhetorical question. From encouraging charitable donations and delivering public health messages to promoting democratic participation and state accountability; the media can play a crucial role in development. How should we respond to the growing importance of the media - including journalism, radio,…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)