The best of non-profit advertising and marketing for social causes

#StripForScope: UK disability charity wants you to strip for a good cause

#StripForScope: UK disability charity wants you to strip for a good cause

After their highly successful #EndTheAwkward ads, UK disability charity Scope is back at it again with their trademark sense of humour in this new campaign, which is a spoof of a vintage Levi’s ad.

It’s always good to see disabled people portrayed in a very positive – and very attractive – light. Although I’m sure for the guy in the video, professional model Jack Eyers, that isn’t something new.

The ad encourages everyone to #StripForScope, with the goal of getting people to donate one million items of clothing in one month. Given this good ad, it’s unsurprising to know they’ve surpassed their target.

Changing the world makes for a good story – which is why I am a communications professional within the nonprofit/NGO sector. Read more.
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