Sunglasses for KNGF Guidedogs

Dutch KNGF Geleidehonden (Guidedog Foundation) and sponsor SpecSavers created a special pair of sunglasses. They “hid” this trendy model in the racks with normal glasses. When somebody try’s one of the models, they’ll be in for a big suprise. 

The glasses are completely dark, so you can’t see anything. An experience that makes you feel how it is to be visually handicaped. The “pricetag” explains SpecSavers’ sponsorship of KNGF Geleidehonden. This gives everybody the chance to be a sponsor too. This promo will run in all 80 SpecSaver stores in the country.

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Comments

Clever… how do they get the glasses into participating stores?  Is it on a volunteer basis that the eyeglass sellers sign up, or are they just placed on shelves?

@James David It is based on sponsoring by the retailer. They distribute the glasses together with all other products.

@Marc
Very cool, I like the approach!