Onstuimig

Supporting vulnerable kids with the Vine mantra

Posted by Marc van Gurp | 22-04-2013 23:30 | Category: Abuse, Health, Poverty, Social aid



The new popular app Vine can work like a mantra. It is the power of repetition with the six-second video loop.
The attempts from the British Kids Company demonstrate it.

It’s perfect for low budget campaigns thus for small charities.

Kids Company has launched this new campaign to raise awareness of maltreatment, neglect and abuse experienced by the thousands of children they support.
The scenes they show in these short clips represent three important facets of their work; supporting children in poverty, preventing neglect and providing hot nutritious meals for hungry children. And the call to action is clear in the final frame: “Text KIDS HELP to 70700”.

Vines are easy to share with Twitter. And therefore it has the viral opportunity.
And what the Kids Company really understands is that Vine and Twitter has it’s limitations. The share the background information together with all the Vine files on their homepage. That seems obvious but many charities forget that part of the campaign.
Great work Kids Company!



Advertiser:
Kids Company
Source:
Paul de Gregorio







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)