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TAC: Watch the road toll halve

Posted by Marc | 15-12-2009 21:50 | Category: Road safety

On December 10th 1989 the first TAC (Transport Accident Commission Australia) commercial went to air. In that year the road toll was 776; by last year it had fallen to 303.
For this years Christmas campaign TAC made a five minute retrospective of the campaigns produced over the last 20 years. The montage features iconic scenes and images from commercials that have helped change they way Australians drive, all edited to the moving song Everybody Hurts by REM.

Doorknock: This is the new TAC campaign about drinking and driving. “We’ll catch you before someone gets hurt.”

Advertiser:
TAC
Source:
Young Marketing

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Extremely moving advert, very well compiled, if a little too long for a television commercial.

Posted by John Herbert | 6-02-2010 17:28

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.