The best of non-profit advertising and marketing for social causes

Take a stand against mental illness discrimination with this great PSA

Posted by Tom Megginson | 18-09-2012 19:47 | Category: Discrimination

Just watch it:

Unexpected. Well-written. Gripping. Beautifully performed.

I just love this PSA for Time to Change, a UK anti-discrimination organization. I was so uncomfortable, so many times, as I watched this. Sometimes for the protagonist, and sometimes for his classmates. And then the ending… so bleak, and yet defiantly empowering.

Oh, and “skiving” is Brit slang for skipping school. (I had to look it up.)

See a previous campaign for Time to Change after the break.

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Advertiser:
Time to Change
Agency:
Dare UK
Source:
Fastcocreate

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.