Take out a condom
Posted by Marc | 16-12-2007 23:32 | Category: Health
On December 1st at World Aids Day, an outdoor poster showing the word AIDS written with more than 500 condoms was displayed in a lot of spots throughout the city of Porto Alegre in the region Rio Grande do Sul (Brazil).
As people were invited to take condoms out of it, the word AIDS began to disappear, increasing awareness on the importance of using condoms to stop the spread of AIDS among the population.
At the end of the day, more than 8000 pedestrians interacted with the poster. And what could be a simple condom sampling action turned into a stronger awareness message against AIDS.
The project includes posters, tv ads, radio ads, folders, adhesives and mobile.
Copy: Pegue a sua camisinha e ajude na luta contra a aids.
Take out a condom and help the fight against aids
Advertiser:
Secretaria da Saúde do Rio Grande do Sul
Agency:
Escala Communication and Marketing, Brazil
Additional credits:
Creative Director: Eduardo Axelrud
Source:
Ads of the World
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