The best of non-profit advertising and marketing for social causes

Talk for India

Talk for India

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Tomorrow marks the first anniversary of the Mumbai Attacks which killed 173 people and wounded at least 308. The coordinated series of shootings and bombings rocked the megacity with key attacks at the Taj & Oberoi Hotels, Cama Hospital, Nariman House, Leopold Cafe and CST Station.

!dea Cellular is marking the anniversary with their Talk for India campaign. I stumbled upon these promoters of the campaign today in Colaba – at the heart of last year’s chaos.

For one hour between 8:36 pm and 9:36 pm, !dea customers (over 53 million mobile subscribers nationwide) will have the opportunity to make their calls count towards the strengthening of national security. The net income of all voice calls made within India during this hour will be donated to the Indian police force.

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