The best of non-profit advertising and marketing for social causes

Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Girls who code: Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Women spend over 3,000 days of their lives menstruating. Pretty normal stuff. Yet, many people feel uncomfortable when it comes to discussing anything related to menstruation – except for the classic put down: “you’re a bit grumpy. Are you on your period?”

This is why Andy and Sophie, two teenagers from Girls Who Code, decided it was time to end the awkward and help the discussion ‘flow’.

They developed Tampon Run, an 8-bit video game (think super Mario meets Call of Duty) that subverts the concept of ‘bloody’ game by replacing guns with tampons. A girl uses tampons as bullets to defeat her enemies. If she runs out of tampons, the game is over and the screen goes red.

Girls who code: Tampon Run game – fighting menstrual taboo one 8-bit tampon at a time

Pretty simple concept, very clever message. The first animated frames of the game explain:

“Although the concept of a video game may be strange, it’s stranger that our society has accepted and normalized guns and violence through video games, yet we still find tampons and menstruation unspeakable. Hopefully one day menstruation will be as normal, if not more so, than guns and violence in our society; normal enough to place in a video game without second thought.”

Girls who Code is an organization working to close the gender gap in the technology and engineering sectors. Their programs work to “inspire, educate, and equip girls with the computing skills to pursue 21st century opportunities.”

Advertiser:
Girls Who Code

I am campaigner at ActionAid UK and a blogger at night. I co-founded Clicktivist.org. Read more
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x