Tap Project
Posted by Marc | 17-03-2008 23:05 | Category: Health, Poverty, Third world
Last year, over 300 New York City restaurants, along with thousands of their customers and individual contributors helped to make the inaugural Tap Project a huge success by asking a minimum of $1 for the tap water. The money raised through UNICEF saved many lives by providing safe drinking water to children all around the world. This year the project is expanding nationally with the hope to raise millions during the week of March 16-22, 2008.
This post shows 12 videos and a print ad of this years project.
It’s our single most bountiful resource. Yet, water is a daily privilege millions take for granted. The little known truth is that lack of clean and accessible drinking water is the second largest worldwide killer of children under five.
To address this situation the Tap Project celebrates the clean and accessible tap water available as an every day privilege to millions, while helping UNICEF provide safe drinking water to children around the world.
Most of the credits are unknown to me, so this time just the artwork.
Boston:
Print ad:
Chicago:
This creative ran on elevator networks and electronic billboards in Chicago:
New York
Dallas
San Diego:
Los Angeles:
In Canada the Tap Project will held in the week of March 22 - 29, Visit www.TapProject.ca:
Advertiser:
Tap Project
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