Taxi even loses accounts brilliantly

Posted by Tom Megginson | 4-07-2012 18:11 | Category: Corporate Social Responsibility


Claire found this great eBay posting by Taxi Canada.

Another Canadian agency, Anomaly recently won BMW’s Mini account from Taxi.

But Taxi, which had been Mini’s Agency Of Record for the past 10 years, found a novel way to be a good loser.

They posted this on Twitter:


The link goes to that eBay listing, with a note that all proceeds will go to Covenant House Toronto, a youth shelter organization that is Canadas largest.

Nice work, and great corporate social responsibility by Taxi. If I were Mini’s marketing folks, I’d definitely think about inviting them back for a little “ex-sex” when the Anomoly honeymoon ends…



Comments about Taxi even loses accounts brilliantly

I absolutely LOVE LOVE this bold and good loser attitude.  We see so little of this these days - cudos!!

Posted by debra | 23-10-2012 23:12

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