The best of non-profit advertising and marketing for social causes

Taxi even loses accounts brilliantly

Posted by Tom Megginson | 4-07-2012 18:11 | Category: Corporate Social Responsibility

Claire found this great eBay posting by Taxi Canada.

Another Canadian agency, Anomaly recently won BMW’s Mini account from Taxi.

But Taxi, which had been Mini’s Agency Of Record for the past 10 years, found a novel way to be a good loser.

They posted this on Twitter:

The link goes to that eBay listing, with a note that all proceeds will go to Covenant House Toronto, a youth shelter organization that is Canadas largest.

Nice work, and great corporate social responsibility by Taxi. If I were Mini’s marketing folks, I’d definitely think about inviting them back for a little “ex-sex” when the Anomoly honeymoon ends…

Advertiser:
Taxi
Agency:
Taxi

Comments

I absolutely LOVE LOVE this bold and good loser attitude. We see so little of this these days - cudos!!

Posted by debra | 23-10-2012 23:12

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Commander Chris Hadfield: Making space (and Canada) cool again

This evening (Eastern Standard Time), Canadian Space Agency astronaut Commander Chris Hadfield will return to Earth after five months orbiting our planet in the International Space Station — eventually serving as commander of the mission. At 53, Commander Hadfield is a veteran astronaut, having been in space previously to work…

Strategy: Laughing Our Way to a Better World

Africa For Norway was one of the highlights we wrote about last year. ‘The funniest campaign this year’ I said. Being funny was the strategy Sindre Olav Edland-Gryt explained in the recently recorded TEDx talk in Barcelona. It’s Radi-Aid vs Oh Dear. “By turning the tables the spoof video has…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the archive: Nothing replaces water

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.