Osocio NL

Taxi even loses accounts brilliantly

Posted by Tom Megginson | 4-07-2012 18:11 | Category: Corporate Social Responsibility


Claire found this great eBay posting by Taxi Canada.

Another Canadian agency, Anomaly recently won BMW’s Mini account from Taxi.

But Taxi, which had been Mini’s Agency Of Record for the past 10 years, found a novel way to be a good loser.

They posted this on Twitter:


The link goes to that eBay listing, with a note that all proceeds will go to Covenant House Toronto, a youth shelter organization that is Canadas largest.

Nice work, and great corporate social responsibility by Taxi. If I were Mini’s marketing folks, I’d definitely think about inviting them back for a little “ex-sex” when the Anomoly honeymoon ends…



Comments about Taxi even loses accounts brilliantly

I absolutely LOVE LOVE this bold and good loser attitude.  We see so little of this these days - cudos!!

Posted by debra | 23-10-2012 22:12

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)