Another Canadian agency, Anomaly recently won BMW’s Mini account from Taxi.
But Taxi, which had been Mini’s Agency Of Record for the past 10 years, found a novel way to be a good loser.
They posted this on Twitter:
The link goes to that eBay listing, with a note that all proceeds will go to Covenant House Toronto, a youth shelter organization that is Canadas largest.
Nice work, and great corporate social responsibility by Taxi. If I were Mini’s marketing folks, I’d definitely think about inviting them back for a little “ex-sex” when the Anomoly honeymoon ends…