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1970s: American Cancer Society begins the long fight against tanning #TBT #throwbackthursday

Posted by Tom Megginson | 8-05-2014 14:18 | Category: Vintage



1970s: American Cancer Society begins the long fight against tanning

I’m old enough to remember when we weren’t taught to fear overexposure to the sun. As a pale, Anglo-Canadian child in the ‘70s, I believed that the occasional sunburn was just part of summer. By the ‘80s, when I was a teen, I would start trying to get a tan on warmer days in April and May.

And why wouldn’t I have? This was the typical skincare advertising of the day:

1970s: American Cancer Society begins the long fight against tanning
[source]

But the idea that tanning, like smoking, is a major cancer hazard was already on the radar of social marketers in the 1970s. See a vintage ad from the American Cancer Society, below:


If you’re done laughing at the horribly outdated announcer and acting style, let’s ask ourselves why sun-caused cancers are still such a major concern for cause marketing:

A holiday souvenir that could lead to skin cancer
The sun will turn your girlfriend into her mother
700 Lives that disappear
More evidence that tanning is the new smoking
Meghan McCain gets naked for skin cancer, kicks Glenn Beck’s sexist ass


Advertiser:
American Cancer Society
Source:
Vintage Fanatic
Keywords:
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Comments


Comments about 1970s: American Cancer Society begins the long fight against tanning  #TBT #throwbackthursday

The actor in the PSA is Buddy Hackett:
http://en.wikipedia.org/wiki/Buddy_Hackett
#OlderThanYou

Posted by copyranter | 8-05-2014 14:55

Comments about 1970s: American Cancer Society begins the long fight against tanning  #TBT #throwbackthursday

Thanks, Copyranter! And yes, you are.

Posted by Tom Megginson | 8-05-2014 16:18



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