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Posted by Marc | 27-01-2006 23:21 | Category: Human rights, War & conflicts

New campaign from Amnesty International UK, Protect the Human, made in teleshop style.

The arms trade is out of control. There are 639 million small arms and light weapons in the world today. That’s one for every ten people. Without strict control, weapons will continue to fuel conflict, state repression, crime and domestic abuse.

Watch the Protect the Human cinema commercial

Agency: Mother (great website)

Watch also the Amnesty Control Arms campaign video or check the Control Arms website.

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.