The ad illustrates how quickly an accident can happen when a driver’s attention is diverted by a demanding task such as texting.
The campaign runs from September 30 to October 28, 2012 and targets all drivers, but especially those under age 35.
A mobile application has also been developed to block incoming calls and text messages when people drive.
“We didn’t use to write messages while driving. There must have been a good reason.”
SAAQ (Société de l'assurance automobile du Québec)