Thanksgiving can be the scariest time of year if you’re a turkey. More than 45 million of these birds are killed to disgrace Thanksgiving tables each year. This Thanksgiving, one honest little girl tells it like it really is – for turkeys – when she is asked to say grace around her family’s dinner table.
Revolution! PETA ads without sexism or nudity.
But the communication strategy is still succesful, the PSA is banned by NBC. Always good for rumour around the brand.