Thanksgiving can be the scariest time of year if you’re a turkey. More than 45 million of these birds are killed to disgrace Thanksgiving tables each year. This Thanksgiving, one honest little girl tells it like it really is - for turkeys - when she is asked to say grace around her family’s dinner table.
Revolution! PETA ads without sexism or nudity.
But the communication strategy is still succesful, the PSA is banned by NBC. Always good for rumour around the brand.
PETA intentionally makes ads that will be banned. Because when that happens, the media jumps on the story, and the ad is shown all over the internet. And PETA succeeds, because they didn’t spend a dime to air it.
They act like the victim, when in reality they’re playing the media and all of its consumers like a fiddle.
Posted by scamps | 8-12-2009 12:14
even if u say so u still realise that
industry of slaughter and torture is hm… bad
and no living creature should be treated as industry matereal
this is good stuff - idea. message everything
no pictures of massacre - pure information
wich is true by the way
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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
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