This is like the ‘donate a pixel’ initiatives we’ve seen many times before. And this one is colourful.
This new fundraising campaign use the 16.7 million colours we have on our computer, smartphone or tablet. And that’s is a lot of colours.
The campaign is from children’s charity Unicef UK. They sell every colour for at least £1.
That would be at least £16.7 Million when they sell every color.
Hat tip to @ajthijssen