Very smart from Smart, the car brand. The latest campaign is FOR, it is about positivity and urban mobility. Against something, it is the easy way. ‘FOR’ is an institution that can change the world.
Nothing new here, it is one of the key factors of behaviour change.
The dancing traffic light is an idea as simple as it can be it. It is the threshold of conscious and unconscious influencing. A technique which is usually more effective than a road safety campaign. That is the claim of the car brand, 81% more people stopped at the red light. Very smart.
The campaign hashtag is #WhatAreYouFOR.