In Peru the firefighter department isn’t funded by the government. All the firefighters in Peru are volunteers, and the only way to finance their teams is through donations.
This is why Quorum Saatchi & Saatchi in Lima came up with a campaign for the AABV (Asociación Amigos de los Bomberos Voluntarios) to make people realize that if they don’t donate, volunteer firefighters have no choice but to find some sort of income doing whatever is necessary, even if it means stripping.
Agency: Quorum Saatchi & Saatchi
Executive Creative Director: Daniel Fierro
Creative Director: Rodrigo Melgar, Juan Durrieu
Art Director: Juan Durrieu
Copywriter: Rodrigo Melgar
Account Director: Diego Reves
Agency Producer: Veronica Robles, Uchi Mesinas
VP Planning: Mario Nicolini