The future of the Ice Bear

Another candidate for the Turkish Kristal Elma Award, the advertising festival. Unfortunately this ad didn’t won a award.
The visual from Greenpeace makes me think about a chocolat icecream.
Copy: If we keep being insensitive towards global warming, one fourth of world’s living species will go extinct.

Thanks Firat and Irmak Atabek (Ida Pictures) for sending.

Advertiser:
Greenpeace Turkey
Agency:
Grey Worldwide Istanbul
Additional credits:
3d visualisation: Kaan Ozsoy / Ida Pictures