The best of non-profit advertising and marketing for social causes

The Girl Store

The Girl Store

This new site takes an unusual but increasingly common approach to good causes – commerce. The Girl Store allows you to buy the items girls in India need to be able to access education, and thus avoid an early marriage. The online shop was recently complemented by the opening of a pop-up shop in New York. It’s an interesting, controversial and simplistic approach which I am sure would not be popular among NGO’s here in the UK. I also wonder whether the commercial model really touches our natural altruism, or subverts it? What do you think?

Nanhi Kali
Not known – please email if it’s you.

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.

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