Belgrade wants its citizens to beautify their ancient city by sticking their bums in the air… and cleaning up dog feces while they’re down there.
Copyranter jeers at the obvious sexism, but there is one token male posterior—and fortunately he’s not a plumber!
The image is funny in a way my 6-year-old would appreciate, but he probably could have done a better English translation.
City Of Belgrade
McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Directors: Marija Milankovic, Lidija Milovanovic
Copywriter: Marija Milankovic
Photographer: Marko Savic
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