The best of non-profit advertising and marketing for social causes

The mouse is mightier than the sword

The mouse is mightier than the sword

ishr-kim-jong-il

Even the biggest dictators can get scared. Getting nervous from the mighty mouse.
Great artwork from the International Society for Human Rights (ISHR). This is what I like most, a visual telling the whole story. No tagline needed. Sorry copywriters.
In this campaign it is Kim Jong-il, Muammar Gaddafi and Robert Mugabe who are scared.

The ISHR did this before in 2009 with Mahmoud Ahmadinejad, Raul Castro and Hugo Chávez.

ishr-muammar-gaddafi

ishr-Robert-Mugabe

The campaign from 2009:

ishrmouse1

ishrmouse2

ishrmouse3

Advertiser:
International Society for Human Rights (ISHR)
Agency:
Ogilvy, Frankfurt, Germany
Additional credits:
Creative Directors: Simon Oppmann, Peter Roemmelt
Copywriter / Art Director: Taner Ercan
Photographers: Robert Eikelpoth, Michael Breyer
Art Buying: Christina Hufgard
Source:
Ads of the World

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