The best of non-profit advertising and marketing for social causes

The moving behind the scenes video is the best part of this suicide prevention campaign

The moving behind the scenes video is the best part of this suicide prevention campaign
Lifeline Australia Reach out and get connected

Lifeline Australia Reach out and get connected

‘Reach out and get connected’ from the Australian Lifeline is the second post today about World Suicide Prevention Day.
The video features personalities Jessica Rowe, Steve Waugh, Jesinta Campbell, Justine Clarke, Luke Carroll, Steve Willis, Mia Freedman and Alex Perry speaking out about the importance of connecting to services and support.

Lifeline commented on YouTube and their website: ‘Talking openly about suicide is so important but, remember, your number one priority should always be self care so if watching this triggers emotions in you, please talk about how you’re feeling with a trusted friend or family member – or get in touch with people at Lifeline.”

Lifeline also made this behind the scenes video. It doesn’t contain the campaign strategy and story, but it touches me much more than the official video with the famous talking heads.

Advertiser:
Lifeline Australia
Additional credits:
Directed, Produced and Created by Ingvar Kenne & Jason Loucas.

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x