The best of non-profit advertising and marketing for social causes

New Zealand banknotes tell you why you should donate to nature

New Zealand banknotes tell you why you should donate to nature

Forest & Bird New Zealand banknotes tell you why you should donate to nature

This fundraising campaign makes clever use of the images that are on the New Zealand banknotes. Images that are known to every citizen of the country.
The campaign is made for Forest & Bird the conservation organisation in New Zealand. They receive no government funding, relying solely on revenue from membership fees. To encourage new members to join, they wanted people to see for themselves how their membership fee of just $5 can make a big difference – it can literally put an endangered bird back in its natural environment. To target people with higher disposable incomes they also did $10 and $50 versions.

The idea with the banknotes isn’t new. Joe la Pompe has the examples here and here.
For me, the reuse is no problem because of the relevance.

Related Forest & Bird post:
New Zealand’s rivers, oceans and public conservation land is up for sale

Forest & Bird New Zealand banknotes tell you why you should donate to nature

Forest & Bird New Zealand banknotes tell you why you should donate to nature

Advertiser:
Forest & Bird
Agency:
Ogilvy & Mather New Zealand
Additional credits:
Client Contact: Phil Bilbrough
ECD: Angus Hennah
Creative Director: Chris Childerhouse
Copywriter: Chris Childerhouse
Senior Art Director: Martin Hermans
Art Director: Jordan Dale
Group Account Director: Christina Mossaidis
Account Manager: Alisha Iyer & Mia Freeman
Illustrator: Stephen Fuller
Studio: Gemma Whyte
Retoucher: Jamie Wright

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